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New Health Monitoring Cat Litter Brand, Genius Litter, Partners With Local Animal Shelters

Austin, Texas–  Genius Litter is a new brand of cat litter, which utilizes silica gel crystals as a health monitoring system to detect early urinary tract or bladder problems in cats by changing colors. The team that worked to develop this product is making collaborative efforts within the community of animal shelters in the Las Vegas area. 

This litter brand is excited to be featuring their products in big-name pet supply chains in the United States and Canada in January 2023, as well as donate a portion of the proceeds to local animal shelters. Each bag sold feeds ten shelter cats. As this product prepares to hit the shelves, the team involved in the development of Genius Litter is thrilled to also have created a formula that is environmentally friendly. The formula produces less dust than traditional cat litter and is made from natural ingredients. 

“Our mission is to create healthier cats and happier pet parents through an industry-leading litter,” explains Ramon Van Meer, CEO of Genius Litter. “We want to work directly with animal shelters and vet clinics to maximize our output of donations and fundraising efforts. 

Van Meer is a businessman who has been developing and selling several companies throughout his career.  Recently, he  secured a dog ramp company called Alpha Paw and was able to scale it up in revenue, just as he hopes to accomplish with Genius Litter.  In the future, Van Meer has expressed that he hopes to scale Genius Litter into a full, cat health business and organization.

In its current stage, Genius Litter was able to donate over $100,000 worth of pet food and litter to local shelters and organizations. They worked alongside the Nevada SPCA as well as other local foundations and organizations to curate a partnership that can benefit both parties. 

“We turned our love for cats into a cutting-edge solution that catches urine abnormalities that can lead to illnesses and diseases,” says Van Meer. The color changing formula alerts pet owners to several potential ailments in a cat’s body. Genius Litter is thrilled to continue actively partnering with local shelters. 

Genius Litter is an odor-fighting, environmentally friendly litter alternative that utilizes a color changing formula to monitor a cat’s health. The company is a new venture from social entrepreneur Ramon Van Meer, as he works toward continued collaboration with pet stores and animal shelters. For more information about Genius Litter, visit their website.

Ramon Van Meer

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