Yan Katcharovski and Muhammed Ahmed, co-founders of Katch Media Group, a Toronto based creative and digital agency, believe in empowering brands through storytelling and relationship building. They use their ability to empathize with their clients’ needs to immerse themselves in the brand and culture, ultimately creating a meaningful story that the client then communicates to the world. Their unique approach centers on digital marketing, including social media, SEO, lead generation campaigns, content production, website and design, and public relations.

Previously, Muhammed and Yan ran Procally Inc. as their first joint startup , a tech SaaS which received a valuation of $7 million. Some of Katch Media’s highlights include launching a six-figure e-commerce product and building a seven-figure crypto-mining project in Quebec.

Yan and Muhammed are determined to revolutionize how marketing and sales are done and focus on avoiding the traps that come with manipulating and negatively influencing consumer’s decision making. “Profits must never be more important than humans, morals, and values. At Katch Media, we refuse to be mercenaries that get the job done at any cost. ”Instead, we focus on what our customers actually benefit from and work to meet them there.”

When Yan and Muhammed created Katch Media, they designed a marketing approach that would center on these attributes:

• Casual rather than suit and tie appearance
• Marketing reality: live videos and behind the scenes
• More humans, more niche, and more unique personalities instead of “cookie cutter”
• More content, less fluff. Katch Media believes consumers are getting increasingly proficient at identifying when they are being sold to, and nobody likes being sold to. Katch Media focuses on marketing that is informational and educational.

Success has followed, but Yan and Muhammed learned quickly that entrepreneurship involves being both a firefighter and a military tactician. Yan believes fairly leading his employees is the biggest challenge. “I must balance inter-employee communication, talent acquisition, motivation, and leadership. If you have a team full of superstars who work together flawlessly, the business runs itself, and you hit a homerun. We have been fortunate at Katch Media that this is exactly what we have: a team of superstars.”

Yan has a five-year vision for Katch Media: “I aspire to have a tight-knit tribe of business owners, high achievers, entrepreneurs, and visionaries who share a common vision of humanizing the status quo. Personally, I plan to expand my network of like-minded partners and do more public speaking and more sharing of my philosophies, perhaps by writing a book.”

For those entrepreneurs who are just starting out and need advice, Yan offers these words. “Focus on the process. It’s 100% true that you won’t get to any destination if you’re not a master of the craft. Link the feeling of success to seeing improvement in your craft, rather than judging the end result. Become comfortable with being able to balance two conflicting opinions. For example, you must be very lean when running a startup, so do not be afraid to change business plans and pivot quickly. At the same time, failing to plan is planning to fail, so drafting a plan of action is crucial, but again, don’t hesitate to revise it often and change it quickly when needed.”

It’s easy to see that Katch Media is a people-focused company. “Fall in love with humans, with service, and with a brighter future because this will get you through the tough times. You will inevitably think about quitting all the time. The only way to make it all worth it is to link your reasons to a greater cause and to see the beauty of the world and of how you are contributing to other people.”

Yan’s definition of success is why he loves to get up each morning. The greatest experiences, joy, and fulfillment come from maximizing myself in every area of my choice. Now is where joy and happiness are.”