In the middle of Toronto’s tree-lined Fashion District stands Icon Model Management Inc, where men, women, and children are recruited, developed, and sent to grace fashion magazines, music videos, ad campaigns, television shows and movies, and catwalks around the world. The agency has become so adept at what it does that it has grown into the top modeling agency in Canada and has guided many individuals through the intricate process of becoming the best in their industries.

ICON’s reputation for excellence in the fashion and entertainment industries begins with its employees, the photographers, agents, makeup artists, and other people who work hard each day to cultivate the careers of the talents they care so much about. These people are at the height of their industries and each day bring their enthusiasm and own talent to work, making ICON what it is today.

This internal talent has made ICON able to identify models from around the world, which has positioned it at the forefront of model management and talent discovery. Once identified, the model or talent begins a relationship with ICON by signing a contract. ICON works with the individual to be sure that the contract is completely understood, which creates trust between them and establishes a firm foundation for the new relationship.

Once a model or talent signs a contract, ICON plans each individual’s career for the long term. Its employees really get to know them, including their strengths and personal circumstances. This, ICON believes, is why the company has been so successful. ICON’s approach maximizes each person’s potential, their job satisfaction, and the opportunities available to them. ICON encourages them to explore their passions, which makes them better models. 

The results have been impressive. Many models have appeared in Harper’s Bazaar, Vogue, Elle, and Flare. Some have worked with Gucci, Zara, and Ralph Lauren, to name a few. ICON’s talents have also appeared in music videos with Drake, Alicia Keys, and Sean Paul.

One of the reasons ICON is so in-demand is the quality of its models, who are distinguished for having more than just “the look”; they are also renowned for their drive and ambition and for being motivated professionals that thrive in the competitive modeling and entertainment industries. ICON’s clients know this and come to the agency again and again. 

ICON always stays aware of themes and trending topics in the market and works with its models to represent them. The theme can be a social cause, like spreading health awareness or being a voice against drug abuse. Such projects get to be featured in magazines, in social media, on television, at fashion walks, and in many other proliferating campaigns.

ICON is especially concerned about the welfare of children in the modeling world and goes to great lengths to shield them from the exploitation that is often found in the industry. ICON works closely with the minors it signs and guides them through their careers so that they are both protected and allowed to thrive.

It is an exciting day when an individual reaches their dream. A model appears in Flare. A dancer appears in a major music video. Each accomplishment is the culmination of years of hard work and dedication. Those years all started when the individual walked into the ICON office in Toronto and signed a contract, forming a relationship that would be crucial to that person’s success. ICON knows the trust their talents place in them and does everything in its power to help them reach their goals.

 ICON MODELS

The Fashion District / 477 Richmond Street W., Suite 310 / Toronto, ON M5V 3E7 /

t: 416.504.ICON (4266) /

www.iconmodels.ca / @iconmodelmanagement