For many businesses and marketers, Generation Z is a challenge to understand; they don’t know how to research this demographic or tailor their marketing efforts to them. Anmol Dhalla is changing that through his firm Genzup. As Anmol is a part of Gen Z, he possesses the insight needed to connect with and understand that part of the population. “Generation Z is a huge part of the economy,” Anmol says, “ so Genzup utilizes marketing, brand development, and innovation strategy in helping businesses target them.” At nineteen years old, Anmol is in a strong position to lead Genzup, and his guidance is innovative, practical, and insightful.

The reason Genzup is different from other marketing consulting firms in the industry is because of its mission: to bridge the generation gap. There is a huge misunderstanding about Gen Z “Decisions about the future are being made by people that aren’t considering this portion of the population,” Anmol explains. “There is so much to consider because of the size and influence this generation has on any industry.”

Anmol’s passion for change is evident, and he sets out to gain experience in everything he pursues. “Many of my greatest learning experiences came from failing,” he states. “I am patient, though, and I’m motivated to be better the next time.” In his journey of entrepreneurship, he has faced a number of failures, all of which help him be the person capable of running Genzup today.

Anmol’s path to Genzup began in grade seven. In 2013, he created his own web design agency, known then as 1A4D Studios, and over time it evolved into Genzup. “It’s an organization of the future,” Anmol says. “The Gen Z generation is crucial to the success of businesses and organizations, yet so many people do not understand how they think or what they want. That is what makes my company so different from others: we get that generation and can connect our clients to them.”

Companies are taking notice of Genzup and are reaching out to the firm more and more. “We have already worked with tech giants, real estate sharks, universities, and governments.” Anmol states. “They value the unique service we provide and the results.”

Marketing is a big part of what Genzup does. “We focus on content marketing, branding, grassroots marketing, and data and analytics. That’s just a sample of what we do. Gen Z is intelligent, but, let’s admit it, has a somewhat short attention span because of the realities of the digital age. That’s why we show our clients how to create materials that can grab a viewer’s attention on social media. That’s becoming increasingly important because of how competitive online marketing is.”

Genzup also specializes in information technology, including web development, web hosting, digital commerce, customer relationship management, and content management systems. “Every good marketing plan will be backed up by a system that supports it and logs the campaign’s resulting data, so this part of what Genzup offers is extremely helpful,” Anmol believes.

One service that clients especially like is their ability to learn more about innovation and strategy. Genzup teaches how to conduct competitive analysis, position a company strategically, and research customers to gain more insights about them. “Anything a client needs to know or do in order to reach the younger generation more effectively, we can help them with.”

Anmol’s optimism and unique ability to connect with anyone around him is something that will continue to drive Genzup into the future. He is certainly driven to produce results that inspire, solve problems, and promote inclusivity as his company continues to make waves for businesses to connect with Gen Z.