For as long as society has conducted business, reputation has been the most important part of anyone’s success. As society has progressed, technology has evolved and completely changed the way reputation is affected. In the beginning before there was modern technology the only real way to build a reputation was through word of mouth. Eventually with the creation of paper, radio, billboards, and TV, advertisements in the front page of newspapers/billboards, catchy jingles on the radio, and TV commercials came to fruition. Fast forward to the present and now we have countless social media platforms which have created multiple different ways to conduct marketing. Since reputation management has turned into this complex practice there are now countless PR Firms that are a part of a multibillion dollar industry. Investor relations advisory has been at the forefront of Imperium Group’s efforts. Imperium Group’s founder and CEO Shazir Mucklai, shared that their goal is to take over as the leading PR firm of the century. 

Creating a successful public relations agency has become increasingly more difficult as the competition and marketing tactics increase. Many successful public relation companies such as Imperium Group share the same successful traits to look out for while choosing the ideal one. In order for a public relation firm like this one to succeed you have to begin with reputation. Maintaining a good reputation is much more than just hearsay from person to person, it must be deeply rooted within multiple communities and media circles. Reputation is built off of countless testimonials and proper media publications. A key skill that public relation firms must have is that they know which details to report and can keep readers interested, it helps them improve their reputation as well. Clients that are looking for a public relations agency that specializes in reputation management and reputation repair would not want to work with someone who doesn’t have a good reputation themselves. A well established professional reputation is necessary because it bleeds into other aspects that make up a successful PR firm such as relationships with media outlets. In order to change how people view your clients these agencies must have relationships with well known media outlets so that their different types of media material is guaranteed to be seen by the proper audience. Being a public relations firm with a connection to a major media outlet is crucial whether it be with a journalist, editor, producer, or a small time reporter. 

Being a top public relations firm requires lots of different types of skills and attributes but most of all they have to be able to adapt in any climate. Due to the many marketing methods that are rapidly changing, top PR firms like Imperium Group have to continuously adapt to all the different social media platforms and functions within them. Learning how to create professional designs and creative campaigns on the fly is all a part of being a successful firm. Top agencies need to employ intelligent staff within every part of their company. These employees need to be highly skilled communicators so that they can communicate with clients and convey their thoughts properly through social media posts and media articles. Above everything else, being a top PR firm requires a genuine passion for the industry. Every successful firm contains employees who enjoy what they do and are happy to be working with their clientele. The most successful firms that embrace these qualities end up creating close relationships with some of the most lucrative companies, this turns into a partnership that leads to repeated business.