For someone who works in sales, it takes on average eight “touches” to get that initial meeting or another conversion. That is, any of us can agree, a lot of work to put into researching prospective clients, making contact with them, and taking them to the finish line. It’s no less true of mortgage brokers, whose own ability to make sales is highly dependent on the economy and other factors they cannot control. Ways to generate leads have until now been largely limited to three: cold calling, which is not effective and few professionals enjoy doing; relying on word of mouth, which to some extent will always be necessary but is not necessarily the most efficient option; or buying leads from mass-lead producers, who typically sell the same prospect to multiple agents. A new choice, purchasing warmed-up, customized leads and scheduled appointments, is gaining in popularity, as evidenced by the success of MERGE Media, whose clients are moving beyond the initial stages of customer cultivation and focusing on the next steps, where their efforts pay off the most.

Personalized Leads for Mortgage Brokers: A Common Sense Investment

Companies that generate thousands of leads and then sell them to multiple clients have their place. There have undoubtedly been mortgage brokers that have made sales from this option. However, it’s easy to spot the disadvantages and understand why MERGE Media is providing a key service that makes the jobs of mortgage brokers easier. 

No two markets are the same. It is unlikely that in New York City, for example, which has nearly 1,800 zip codes, that mortgage brokers on opposite sides of the city could be looking for customers with the same demographics. Yet by going to a large-lead generator, they often receive the same prospects, many of which don’t even fit their perfect customers’ profiles.

The team at MERGE Media believes that they have a better alternative: each client is sold customized marketing campaigns that result in viable leads. The race to the phone so that they can beat another mortgage broker to the prospect simply doesn’t happen.

A Calendar of Warmed-Up Leads: An Investment that Leads to Better Results for Mortgage Professionals

MERGE Media has taken its services even further and offers booked appointments for its clients, saving them time and money. When MERGE Media runs a marketing campaign, inbound loan inquiries trigger first-contact emails and text messages on behalf of its mortgage clients. This process continues until MERGE Media’s in-house agent speaks to the individual and books an appointment with a mortgage banker. At this point, a fresh series of emails and text messages are triggered, providing information on the mortgage process. This process continues until the mortgage banker has spoken with the prospective borrower.

With MERGE Media handling all initial contact, the possibility of spam calls is lowered. The mortgage broker also experiences less stress, as they know that they are buying exclusive appointments and thus are not in competition with other brokers. Most significantly, the mortgage professional’s calendar will be full of appointments with pre-qualified buyers who meet their lending criteria. An additional bonus is that if a mortgage broker is unable to speak to a prospect immediately, MERGE Media will send out emails and text messages to them until the appointment so that the lead stays warm. It’s a good investment for mortgage professionals, who can now turn away from cold calling and focus their efforts on converting customized leads into paying customers. 

How Mortgage Brokers Do Business Is Changing for the Better.

For a long time, professionals in the mortgage industry have been frustrated by outdated options that don’t do enough to boost their productivity and bottom line. By investing in a personalized marketing campaign and booked appointments from MERGE Media, mortgage brokers can experience a new level in their careers, one that is less stressful and more efficient.

MERGE Media is a digital marketing agency that specializes in generating customized leads for mortgage brokers and lenders. Its professionals create personalized campaigns for their clients and constantly look for ways to help them to do their jobs better and more easily. For the convenience of its clients, MERGE Media partners with Coin Payments and can accept payments in cryptocurrency or keep them in the company’s cryptocurrency wallet. 

For more information about MERGE Media, please visit:

Website: https://mergemediaco.com/

Twitter (NYSE: TWTR): Twitter.com/mergemedia

Instagram: Instagram.com/merge.mediaco

Or contact:

Email: [email protected]

Phone: 310- 560-0306