If you are part of an emerging startup, you’re brave enough to have built a startup on your own. That alone is an accomplishment. But if you are among the lucky few who managed to build a product or service that represents a legitimate market need, and you’ve started to gain customers and traction, you have plenty more to be proud of.

Naturally, you might think that it’s time to hit the Internet and blast your products and services to the world to get an influx of customers. If you’re lucky again, you’ll get new sign-ups and people interested in what you do. Soon you begin to grow faster than you can handle; a great problem. 

Except when it isn’t.

What happens when you put your entire efforts into marketing, thinking that that’s what makes a company great, but you’re unable to properly service the customers you already have, or bring quality service to new customers you receive? For analogy’s sake, if you’ve built a sturdy, small wooden boat and you ask 100 people to get in because it’s pretty and it floats, pretty soon the boat will sink.

That’s why companies need more than just marketing; they need an expert who understands how to fill every infrastructural need a company has and ensure that the company is built to last for the long term, and can scale appropriately.

Then, you’re ready to sail with a cruise ship, not a wooden boat.

This is exactly what entrepreneur Christian Baker and Vexillum Group care about for each and every one of the companies they serve.

Any company needs a keen vision on how exactly they help their customers, and once they’ve proven that they can help those customers, how to scale in order to help more customers.

Christan Baker is one of the world’s leading experts in operational strategy, corporate structure and results-focused leadership. A large part of what Christian does is help companies address and adjust their key infrastructure needs, from supply chain to product scaling to capacity to cash flow, and so on, so that they’ll have the right platform in place to take care of their existing customers while they market themselves to acquire new ones.

After all, what’s the point of working endlessly to acquire new customers if you aren’t scaling and growing to take care of the increasing needs of the customers you already have?

As a Founding Partner of Vexillum Group, one of the world’s most impactful boutique marketing firms, Christian has led high revenue growth, profit achievement and talent development for clients. With over 15 years of experience in business development and executive leadership, Christian has grown his client’s portfolios to over $2 billion in sales and acquisitions across diversified industries and companies.  

His experience, strategic eye in seeing the opportunities and gaps that others miss combined with his ability to quickly close holes leads to profit acceleration and cost reductions.  He’s a strategic operator, powerful communicator and authentic leader with unwavering drive and vision for an impactful future.

“Managing growth has been a challenge at times.   We turn down far more business than we take on as we remain committed to not helping “just anyone” but instead helping the right projects get the right attention and optimization they require to reach their business goals,” Christian explains.

“We are the marketing and sales arm for funded, operational companies that have not taken advantage of all the marketing opportunities out there. Most $2-10M companies have built sales from internal processes, once you bring in a focused & experienced marketing team to optimize online efforts, the sales growth skyrockets.”

“We have some knee-deep involvement in industry-changing projects which is really exciting to be a part of.  We will continue to contribute our resources for the greater good and for making an impact worldwide. Two of our projects alone are infrastructure products to not only enhance their industry but help revolutionize them.  It’s too soon to talk about but in the next year, we will see technological changes worldwide in the media, entertainment and financial industries.”

Christian’s passions are with his family, including his wife of over 20 years, their children and grandchildren. Christian also can’t get enough of being with his family, and all thingsmotorsports! 

After all, you can’t work hard if you don’t get some time to relax, too.