There is a long-standing illusion that if you’re a big company and have a great product or service, it will sell itself.

Nothing could be further from the truth.

If you take a look at the world’s greatest products, from Apple products to Coca-Cola products and others like these, you’ll find one thing they have in common: powerful, effective marketing. They also have incredible customer infrastructure in the first place to support that marketing (more on that in a bit).

Companies like these spend billions of dollars a year on effectively marketing their products to reach new consumers, to show the world what they can do, to cut through the endless noise in the marketplace and remind people what makes them great.

For any emerging company, having a great product or service isn’t enough; big business requires key components to get the right attention, sales and scalability. Having a single marketing punch for a moment isn’t enough; you need a sustained ongoing initiative and infrastructure for reaching and taking care of your target customer base. 

Unless you’re a world-class marketer who can make this happen while building your company, you’ll likely be shut out by those who are. And this is exactly what entrepreneur Christian Baker and Vexillum Group care about for each and every one of the companies they serve.

But there’s a catch. And it’s a big one.

Marketing on its own isn’t what ultimately drives a company, product, or service to greatness, and this is the secret that keeps many companies from succeeding… a secret that Christian Baker and his team know very well.

Beneath marketing and before marketing, a company needs to have their eyes opened to a keen vision on how exactly they help their customers (because sometimes it’s hard to see this on your own), and once they’ve proven that they can help those customers, how to scale in order to help more customers.

Christan Baker is one of the world’s leading experts in operational strategy, corporate structure and results-focused leadership. A large part of what Christian does is help companies address and adjust their key infrastructure needs, from supply chain to product scaling to capacity to cash flow, and so on, so that they’ll have the right platform in place to take care of their existing customers while they    acquiring new ones.

As a Founding Partner of Vexillum Group, one of the world’s most impactful boutique stratic advisory  firms, Christian has led high revenue growth, profit achievement and talent development for clients. With over 15 years of experience in business development and executive leadership, Christian has grown his client’s portfolios to over $2 billion in sales and acquisitions across diversified industries and companies.  

His experience, strategic eye in seeing the opportunities and gaps that others miss combined with his ability to quickly close holes leads to profit acceleration and cost reductions.  He’s a strategic operator, powerful communicator and authentic leader with unwavering drive and vision for an impactful future.

“Managing growth has been a challenge at times.   We turn down far more business than we take on as we remain committed to not helping “just anyone” but instead helping the right projects get the right attention and optimization they require to reach their business goals,” Christian explains.

“We are the marketing and sales arm for funded, operational companies that have not taken advantage of all the opportunities out there. Most $2-10M companies have built sales from internal processes, once you bring in a focused & experienced marketing team to optimize online efforts, the sales growth skyrockets.”

“We have some knee-deep involvement in industry-changing projects which is really exciting to be a part of.  We will continue to contribute our resources for the greater good and for making an impact worldwide. Two of our projects alone are infrastructure products to not only enhance their industry but help revolutionize them.  It’s too soon to talk about but in the next year, we will see technological changes worldwide in the media, entertainment and financial industries.”

There’s a lot of emphasis today on what the Influencer says and people forget there is also the real, impactful business that is happening quietly and actively behind the scenes every day.  These men and women are the game-changers who work day in and day out and never give up.  They push hard but also go home to their families and love that life too.

And Christian lives this well: Outside of work, his passions are with his family, including his wife of over 20 years, their children and grandchildren. 

Christian also can’t get enough of traveling with his family, and motorsports!