LEHI, Utah – Since 1792, when a small group of men first created the Buttonwood Tree Agreement, the origin of the New York Stock Exchange, most of us at some point have been interested in the stock market. While we know about the risks that any trader inevitably faces when trading, we also hear about the successes, and let’s face it, we want to join them. Yet, despite the deluge of books released each year and seminars that promise to reveal tips and strategies, the reality is that up to 90% of traders experience losses. If we accept that knowledge about trading is available to anyone, then are there other factors that can possibly contribute to that high statistic? Sunnyside Equity Holdings, founded by Will Vigil, believes that greed and emotions are two possibilities, and it designed PICKLE, its proprietary software, to help with the issue.

A Trader’s Decisions Can Potentially Be Influenced by Greed and Emotions.

Psychologists have said that every action you take starts in your mind. If we accept that this is true of traders, then the question is this: how might emotions possibly influence a trader’s assessment of the market and subsequent actions?

We can all agree that it is likely that sooner or later, a trader will experience fear. When the market is up or at least relatively stable, the trader will feel more at ease with their holdings, and they will probably feel less pressure to react to the market. It is not surprising, then, that when the market is rattled by an unexpected event and prices begin to drop, the trader may feel uneasy or threatened. Fear is a common response. Faced with potential short-term losses, the trader may focus on protecting their holdings and possibly overreact to the events.

It is not hard to understand how happiness can lead to greed. If the market does well and brings returns to a portfolio, that can cause the trader to ignore warning signs. The desire to ride the market a little further in order to maximize a perceived gain may cause the trader to miss getting out before a loss occurs.

There are, of course, traders who are able to separate their emotions from their trading decisions, and there are certainly other factors that contribute to disappointing market performances. Even so, emotions and greed have the potential to negatively influence a trader.

Sunnyside Equity Has Created PICKLE to Address the Issue

Sunnyside Equity states, “We spent two years testing and developing PICKLE, our proprietary day-trading platform, because we wanted to help traders potentially conduct trades without emotional bias.”

The company says that because of how difficult it can be to remove emotions from a trading decision, it created technology that could assist with the issue. “Our engineers designed PICKLE to incorporate tested algorithms and AI technology that we believe can predict and mimic trades.”

Sunnyside Equity claims that the platform’s ultimate goal is to never allow trades to fall below markers established by its system. “During trading times, this lets the system sell off on gains across different accounts at the same time.”

The company adds that due to PICKLE setting its markers to buy and get out irrespective of the market’s trends that day, the software has the potential to avoid emotional decisions. “We engineered the platform to choose stocks and follow markers and to then mimic their algorithms across other accounts.”

Sunnyside Equity claims that PICKLE can help day traders with two big decisions: which stock to pick and when to sell it. “The potential that day traders have to set aside their own emotions is a wonderful advancement in the industry.”

Sisalath Vongphakdy, a Sunnyside Equity client who states that he is knowledgeable in market trading, says, “I’ve been able to see returns on my investments of over 20% year by year with Sunnyside Equity. I’m privileged to be a part of the client rollout of PICKLE. It’s a really amazing system.”

The Possible Impact of PICKLE on Day Trading Will Be Assessed Over the Months to Come.

It remains to be seen just how much emotions really can be taken out of trading through PICKLE, as it is, in the end, operated by people. Even so, its introduction to the market by Sunnyside Equity has the potential to help day traders set aside the emotions that they often face when trading.

For more information on Sunnyside Equity Holdings, please visit their website or contact them at:

Sunnyside Equity Holdings

Email: [email protected]

Phone: (833) 222-5233