Animal Concerts streams live concerts in the metaverse. They have already streamed huge celebrities like Alicia Keys, Busta Rhymes, and Future, and are partnering with Klaytn investment group, Kakao’s global public blockchain project to bring K-pop to the metaverse as well. Colin Fitzpatrick is a 20 year veteran of the tech industry having a distinguished career working for companies such as Oracle, Salesforce, HubSpot, and Dell, in roles spanning Sales, Marketing, Programs & Management. He has a real passion for people, leading teams and working with high-growth businesses. Originally from Ireland but now living in Dubai, Colin has always had a keen interest in the technology space but has been fascinated by the Crypto space since he first became a Crypto convert in 2015. His other main passion is music, having been a DJ and club-night organizer for many years – Colin has fantastic energy and enthusiasm with everything he does.

Korea IT Times interviewed Colin Fitzpatrick, CEO of Animal Concerts, about the various benefits of the platform for different types of users, the native token ($ANML), “watch to earn,” some proprietary technology, which celebrities are involved, and future plans.

Colin Fitzpatrick

What are the benefits of Animal Concerts for recording artists?

When an artist works with Animal Concert, their entire journey to the Metaverse is streamlined and taken care of. Not only do we first show our proof of value to these A-list artists by delivering an exceptionally well organized and executed physical concert, but we then begin to explore with these artists how they envision entering Web 3.0 with their fanbase. As an artist enters the Animal Concerts ecosystem, they will quickly yield a new revenue stream that they have not witnessed before, for example, digital ticket revenue, NFT collection revenue, and digital merch revenue, to name a few. Another key benefit to working with us is how artists will seamlessly be able to play a live-streamed concert in our own Metaverse’s which will have greater impact and engagement for these artists’ fan bases leveraging our platform vs looking for their own. The entire lifecycle of an artist delivering music to their fans has radically shifted and working with Animal Concerts allows this fan base to stay continually connected with their favorite artists. All from the comfort of their own home.

What are the benefits of Animal Concerts for concert participants?

For fans, it’s all about interaction with the artist. For starters, participants can watch our upcoming concerts in person in a traditional sense. Entering the Metaverse through our ecosystem allows participants to experience everything about a concert all under one roof. They can first purchase our token ($ANML) and have usability in the coin as a medium of exchange to purchase tickets to shows and other NFTs on all supported chains. Once they purchase the ticket and get access to our Metaverse concert, they can use our token ($ANML) to purchase items like limited edition merch, VIP passes, virtual meet and greets for holders, and so much more! The benefits for participants are really exciting where we are empowering the community to get involved and participate in future decisions the Animal Concerts team will make through the on-chain treasury that will be structured.

Is it accurate to say that Animal Concerts is creating a cryptocurrency specific to the concert industry?

It’s definitely a good way to position us into a core use case revolving around cryptocurrency. We intend to revolutionize the music industry and digitalize it into Web 3.0, with Animal Concerts leading by example. The animal token ($ANML) will be the currency of the future when it comes to transacting for future concerts that are supported by the Animal Concerts ecosystem. Whilst animal ($ANML) is heavily positioned to the concert industry, you would argue there are additional utilities underlying the token that sit outside of the concert industry, such as our governance rights, staking abilities, to name a few.

Can you explain the new ‘Watch-to-Earn’ model introduced by Animal Concerts?

This will be achieved through our partnership with Netvrk! They are a metaverse built on the blockchain on Unreal Engine, that enables anyone to monetize their creation of NFTs. This collaboration will allow us to reduce our infrastructure costs and create incentivized ways to reward users for their participation! More details to come on this in due course.

Have the celebrities you have enlisted warmed to the idea of Animal Concerts? What’s the uptake among established singers?

Well, I’d say considering we were able to book Future, Busta Rhymes, and Alicia Keys all before we closed our first official funding round is quite impressive in my opinion. These A-list artists have warmed up to working with Animal Concerts not just because we can take them into the Metaverse in the most seamless and hassle-free way, but because our team has strong ties in the music industry so they are very credible in delivering exceptional parties in person! The more we evolve and get these awesome artists under our belt like Alicia Keys, the more credible we will be as an organization and in turn, will attract and has attracted many other artists looking to hit the Animal stage next!

Can you tell us more about the Animal Concerts “engagement analytics” system?

Our backend analytics platform will provide deep insights and other engagement telemetry on how users are interacting during events as well as media views, news, artist social media posts, and content launches are announced with our community and marketplace. This dashboard will be accessible to artists to provide them with special insights on how their fans are engaging with our digital platforms and ecosystem, meaning their NFT collections, the concert live-streamed, and etcetera.

What’s next on the Animal Concerts roadmap?

ConWe have an amazing NFT drop in collaborating with a huge artist which we can’t wait to release more details but for now, you can know that these will be exclusive and have a lot of utility behind them. Alongside the NFT drop with an A-list artist, we will also be launching our own Animal Concerts collection which we all knew would come! Alongside our IEO which is scheduled for Q1 this year, and some more artists that will soon be booked including the next concert location, we got a lot in the pipeline and it’s going to be exciting to see our story play out in the near term.