What is it like to be an independent hip hop artist in today’s world? Streaming services like Spotify have made it possible for independent artists to make their music available to the public without major labels. However, without the help of a label, the artist is left to handle all aspects of their career. This includes writing their own songs, marketing their brand, designing merchandise, and much more. One independent rapper, BjMrclean Zeus, real name Barion Smith, has a solution. 

He created a company, Gifted Stoners, to help independent artists. Gifted Stoners will write songs and design one of a kind clothing for independent hip hop artists. This can help point hip hop artists in the right direction. Since BjMrclean Zeus is a rapper himself, he knows the music business and what it takes to make a good song. 

How the World has Changed for Independent Artists

Today, more and more artists are choosing to remain independent. Independent artists are the fastest growing segment of the global recorded music business. One reason for this is that artists want to maintain control of their own sound. In fact, 83% of independent artists say that it is important to them that they retain full creative control over their music. However, this doesn’t mean doing everything alone.

Teamwork Doesn’t Mean Giving up Control

An artist’s imagination overflows with ideas. An independent artist may have trouble juggling all these ideas and the business of the industry. Bringing the idea to fruition may be more difficult than they bargained for. 

“In talking to our independents, we have learned that many of them think that in order to be a ‘true, real artist,’ they have to do everything themselves, but this isn’t always the case,” Gifted Stoners says. “The music industry is constantly evolving, and today, an independent has the possibility of surrounding themselves with a strong, creative team that will help execute their vision while still maintaining autonomy over much of their work.”

Defining those roles and the line between independent and loss of autonomy can be tricky, the company allows. “Our independents have told us that they are looking for an architect: someone who will assemble a team to build the whole house instead of the house plus its plumbing. Having this, they say, gives them the confidence in their work that they can share the responsibility of their creations.”

Gifted Stoners is the Team

To provide this necessary creative team for their independent artists, Gifted Stoners takes over some of the tasks they encounter in their careers. BjMrclean Zeus, helps to write hip hop songs. He believes that in the coming years, rap is going to evolve into multiple sub genres like trap rap, conscious rap, drill rap, and alternative rap. 

Gifted Stoners provides other services as well. They design one of a kind clothing for their artists. Another service they provide is helping these new rappers to stay motivated, focused, and dedicated to their craft. BjMrclean Zeus feels, “It is important that rappers find their own niche rather than just following what they see on social media.” 

Gifted Stoners allows artists to focus on other aspects of their career rather than just songwriting. With guidance in this area, the independent artists can really concentrate on marketing their brand and growing their fanbase.

For more information on Gifted Stoners, and to hear BjMrclean Zeus rap, visit: https://lnkfi.re/loQEmlWd

Follow BjMrclean Zeus on social media.

Instagram: https://instagram.com/bjmrclean?utm_medium=copy_link

Facebook: https://www.facebook.com/bj.smith940098

Twitter: https://twitter.com/iamcincy