Startups are always looking for ways to build interest in their company and capture the public’s attention. Even for startups that have enjoyed significant hype in the past, maintaining that level of buzz is no easy task, and it can be easy to fade into the background. From establishing brand authority to improving your social media game, working with an experienced marketing and PR team can thrust your business back into the spotlight and even spur new growth. Here are a few ways that startups can benefit from PR services:

Spark new interest in your company.

For almost every new startup, maintaining the public’s interest is critical to achieving strong and consistent growth. Spreading the word about exciting new developments in your company – new products, new partnerships, new charitable pursuits – can keep you in the public eye and establish you as an active name in your industry. A fresh wave of credible press can allow you to build on existing awareness and interest to recapture the public’s attention and spur new growth in your business.

Build on your brand’s existing credibility.

Building brand authority is an essential part of growing your business. If you’ve already begun this process, great! You have a head start on cultivating a strong, trusting audience and customer base. PR and marketing companies can work with you to create and publish credible press and authoritative content that can build on your previous efforts.

Creating authoritative content for your audience can show the public that you know what you’re talking about. It tells them that your company — more than any other in the space — deserves their confidence. 

Adding PR and marketing services to your strategy can leverage your brand’s existing authority to boost your target audience’s trust and confidence in your business.

Take control of your reputation.

Reputation management is critical to the continued survival and success of your business. In the Internet age, repairing and taking back control over a damaged reputation can seem increasingly difficult. A bad search result on the front page of Google can severely harm your business’s credibility and drive away perspective customers.

Don’t let a few bad reviews or negative search results stand in the way of maximizing your business’s potential. PR teams can push down negative search results and fill the front page of Google with positive, authoritative content about your business.

Change up your branding.

People get tired of the same old branding, and changes to the familiar can be exciting. With a flurry of articles hitting the digital presses every time a major brand updates its logo, it’s clear that people respond to branding changes. 

New logos, new slogans, new colors, updated websites, New product designs: these are simple ways to give your company a fresh look, turn a few heads, and get people talking about your company.

Branding goes through different periods of favored styles and design. Over the past decade, logos have trended towards simplicity and minimalism. You don’t always have to follow the style of the day but if you plan to disregard it, do so intelligently — not out of ignorance. A logo can be a customer’s first impression of your company. Failing to update a logo that looks outdated or out-of-touch can send customers searching for something more modern.

Capture new audiences.

Marketing and PR experts can help businesses create content for new audiences in order to capture the attention of previously untapped markets. PR firms utilize both traditional and contemporary marketing techniques (such as inbound marketing) to bring targeted groups of users to your site. If you’re looking to grow your audience and engage new demographics, an experienced PR team can help.
Many businesses aren’t aware of the myriad benefits they’re missing out on. Imperium Group is a full-service PR firm working to educate startups and new business owners on the benefits of marketing and PR. They advise budding entrepreneurs and businesses to consult with an experienced PR team who can evaluate their needs and identify the best approach to grow their business.