Austin, Texas —

As inflation skyrockets to its highest level in four decades and supply chains remain snarled, products that have traditionally been taboo are suddenly in high demand: those dinged up refrigerators and other “marred” appliances. Until now, most Americans have avoided them like the plague, but a tough economy is changing their minds. This is especially true of homeowners looking to perform home improvement projects, says Axis Supply, a national retailer known for its low prices and quality home improvement merchandise. Its teams are helping a lot of people to give that dented – and deeply discounted – dishwasher another look, and consumers are seeing the value in the company’s high-quality appliances, power tools, and building materials that have minor cosmetic flaws. 

“In the past, many customers would refuse to consider purchasing an item with a small dent or scratch,” states Naved Ahwazi, CEO of Axis Supply. “But with delivery times stretching to six months for basic home improvement materials, more people are now willing to take a look at supplies with superficial issues that do not impair functionality.” 

An example of how the company is changing the buying experience is its recent effort to provide 6 million square feet of luxury vinyl tile flooring to customers in a span of just two weeks. Luxury vinyl tile is the highest quality of vinyl flooring and is in extremely high demand. Through efficient use of its brick and mortar locations and its network of accredited clients, the company distributed all 6 million square feet at a 70% cost savings to customers.

Axis Supply says that its typical customer has been struggling to find the items they desperately need to outfit their homes. Its employees help them to recognize the previously unappreciated value in a less-than-perfect product. Customers are assured that every item the company stocks in its retail locations is inspected thoroughly using a proprietary due diligence system. In addition, customers are provided with a cost comparison, showing them how much of a discount they are receiving off the manufacturer’s suggested retail price. 

“Many of our products are deeply discounted simply because of a minor flaw, and it is always rewarding to see the look of surprise and gratitude on a customer’s face when we show the cost comparison and they realize how much they are saving,” says Ahwazi. 

Axis Supply’s low-cost, high-quality offerings are allowing the company to build a niche among first-time buyers and professional investors. For people buying their first home, getting a deal on an item with a small scratch can be perceived as a “cool factor,” something that they associate with the sacrifices they made to achieve the American Dream. For investors who rehabilitate and resell homes for a living, bringing a home to market that has appliances can mean the difference between selling a home and losing a buyer to a competitor. 

“The bottom line is that we are changing how people think about creating the home and life they want,” declares Ahwazi, “and that new perspective makes all the difference in the world.” 

About Axis Supply

Axis Supply is an experienced national supply management operator. The company also provides logistics and supply chain management consulting services to international clients in Latin America and the MENA region. For more information, please visit www.axissupplyco.com or contact: 

Axis Supply 

[email protected]