TORONTO, Canada – Measure Marketing Results Inc. has announced its recent attendance at HubSpot’s INBOUND 2022 as part of its commitment as a HubSpot solutions partnered agency. The Toronto-based, full-service digital marketing firm bared witness to new platform enhancements announced by HubSpot that will prove to be instrumental to the marketing efforts of businesses in the future. 

INBOUND is an annual event powered by HubSpot that unites thought leaders from over 161 countries across marketing, sales, and revenue operations. The conference draws thousands of marketing professionals interested in learning about the latest trends, advancements, and emerging marketing technologies each year. 

Acknowledging that disconnected systems and data are the top concern for businesses post-pandemic, Measure Marketing plans to strengthen its alliance with HubSpot by utilizing the platform’s new applications designed to help marketers improve their connections with their customers. 

HubSpot is a CRM platform and a unified platform of tools for marketing, sales, service, content management, and operations. The HubSpot team has been focused on reversing the disconnection through a connected platform and applications, nurturing a connected community, and creating the “connected customer.”

Measure Marketing’s expertise lies in the CRM, Sales Hub, CMS Hub and Marketing Hub, which are four of the five software solution products wrapped up into one platform. Measure Marketing utilizes the platform’s Marketing Hub to help its customers implement email nurturing, social, web, account based marketing, content marketing, and analytics into their marketing campaigns. HubSpot’s Marketing Campaigns section now allows users to get a consolidated view of all their omnichannel strategies. Having one view for all campaigns and unified team collaboration with the calendar view feature allows marketing leaders to report in a way that will give a business’s marketing leaders and CEO pertinent data. Businesses can use this to reinvest more in marketing campaigns because they know what’s working without diving into a whole plethora of tools. 

Measure Marketing’s partnership with HubSpot and its INBOUND 2022 attendance advances the agency’s mission to continue to execute strategic, innovative digital marketing campaigns to help grow revenue and sales for its B2B customers, primarily in the healthcare, manufacturing, and technology software industries. 

“Being a partner with [HubSpot], we take pride in serving companies to avoid any leakages, optimize and get the required data and sites that help their sales teams and operations teams, especially rev ops teams, to perform better,” says Arti Sharma, CEO of Measure Marketing Results Inc. 

According to HubSpot’s 2022 State of Inbound Marketing Trends Report, which produced data points by surveying 1,600 global B2B and B2C marketers across industries, B2B brands are adopting traditionally consumer-facing strategies like influencer marketing, ambassador communities, and social media marketing. Furthermore, B2B brands found inbound marketing and SEO to be more effective than B2C brands. The report also reveals that B2B companies are experiencing better ROI from inbound marketing and SEO than B2C brands. 

Measure Marketing believes its partnership with HubSpot helps position its agency as a full-service marketing technology and customer technology solution for its B2B customers.

“New product enhancements are exciting for existing and new customers looking for a CRM automation solution,” says Sharma. “New product releases make it an exciting time for organizations that want to leverage a full suite of martech (marketing technology) to their advantage.”

Measure Marketing offers HubSpot training and onboarding, e-commerce development and management, content creation, social media management, marketing automation and email, conversion and web analytics, search engine optimization, pay-per-click implementation, and account-based marketing. 

The firm reveals its vision is to be able to serve and have an impact on 500 businesses by 2025. Within the next 5 years, the agency wants to expand with offices in North America, the UK, India, the Philippines, and Latin America.

After spending almost 15 years bringing thought leadership to Fortune 500 companies and franchise systems and contributing to the growth and success of several start-ups, Arti Sharma founded Measure Marketing Results Inc. in 2008. Measure Marketing Results Inc. collaborates with organizations in e-commerce, healthcare, technology, and B2B industries. The team helps organizations reach articulated marketing goals through scalable, integrated, inbound marketing initiatives that build brand awareness, generate and create demand, and strengthen customer relationships to support overall business growth objectives and increase revenue.

For more information about Measure Marketing Results Inc., please visit its website or contact: 

Arti Sharma

[email protected]