Miami, FL–

Brugal, a Dominican Republic-based family-owned spirits firm owned by Edrington, is pleased to announce the ambassador of its 1888 Rum, Gabe Urrutia. The company, founded in 1888, is one of the Caribbean’s top rum makers and one of the world’s most popular rum brands. Brugal makes a wide variety of rums, including white, gold, and aged rums. The company, along with its new face, is excited about the new partnership’s function to expand on the company’s mission – spreading the word about a rum it holds close to its heart.

“Being a Brugal 1888 Brand Specialist is a wonderful job,” mentions Urrutia. “I get to help people learn about and enjoy the special type of rum called Brugal 1888. I go to different places and teach people about the rum, and I also help bars and restaurants learn how to serve it.”

Urrutia draws on his knowledge and experience in the spirits arena, as he recently spoke at the Miami Rum Congress about the rise of rum over whiskey. He attributes the spirit’s success to its versatility, with its many unique production methods, and bottle shapes, as well as its lack of rules and regulations. 

Urrutia also shared his passion for drinks, Miami, hospitality, and bringing a smile to others’ faces, which has driven him to found his company, Drink Miami, to create imaginative hotel drinking experiences. “I quite enjoy sharing the stories and information behind the drinks,” says Urrutia. For example, he notes that Brugal rum is produced in the Dominican Republic, made with molasses, and aged in oak barrels for a minimum of two years. “Brugal 1888 Rum is known for its focus on first-fill American Bourbon barrels as well as first-fill Oloroso Sherry barrels,” he notes. “It is often used in nearly neat cocktails like a Rum Old-Fashioned and an Old Cuban.”

As a man with knowledge and passion for the spirit, as well as a personality that loves to share knowledge and experiences with others, Urrutia was an easy pick for Brugal. “I enjoy being an ambassador for Brugal 1888. It allows me to share my passion for the brand with others,” notes Urrutia. The ambassador and spirits connoisseur thrives when he can travel to different places and teach people about the pleasures of this brand of rum. “I also love to work with the Brugal 1888 team to make sure that everyone knows about the rum and how to enjoy it,” Urrutia states. “Being a face of the brand and helping create marketing activations and communications that are in line with the brand messages and objectives is a blast.”

The brand specialist is passionate about being the face and taking on responsibilities for the education and recruitment of consumers and key trade stakeholders. Gabe also acts as the presenter at all events and also trains and educates bars & restaurants. He is the local authority on the brand to the trade, local consumers, and local media and works with the brand team to implement a range of marketing activations and communications that are in line with the brand messages and objectives.

“My favorite part of the job is seeing the fruits of my labor and others enjoying what is such a fantastic brand and drink,” mentions Urrutia. The ambassador can’t wait to spread the rum further around the country and witness more excitement surrounding the drink.
Brugal is a Dominican Republic-based rum brand that has been producing rum since 1888. The company produces a variety of rums, including white, gold, and aged varieties. Brugal is known for its mastery in barrel aging. The company is excited to partner with its new ambassador, Gabe Urrutia. To learn more, contact Gabriel Urrutia at [email protected] and visit the company website https://www.brugal-rum.com/en-us.