CHICAGO, IL–Black Yoda has announced their latest partnership with The Good Life Project, a collaboration that aims to cultivate new opportunities for both. At Black Yoda, founder Laurence McCrea believes that happiness is a better measure of success than money. Black Yoda is a coaching platform that implements innovative wellness methods using principles of positive psychology to provide clients with a personalized coaching experience. Now, McCrea is prepared to work with The Good Life Project to draw in a larger audience of ambitious users. 

Black Yoda is designed to offer users different tools and resources to change their limiting beliefs and breed success in reaching their goals. For those aiming to achieve a new and prosperous lifestyle, Black Yoda provides training and wellness support, including nutrition plans and exercise regimens. Now partnered with The Good Life Project based in Chicago, Black Yoda hopes to help them grow into an internationally recognized organization. The Good Life Project, founded by Shaah Shaan, aims to help focused and driven organizations reach their goals.

Together, Black Yoda and The Good Life Project hope to follow their shared goal of helping others. “Success is not monetary,” says McCrea, “Success to me is true happiness, a feeling of bliss – it’s living out the visions in your head.” McCrea is excited to be working with Shaan, and they hope that this collaboration will help both Black Yoda and The Good Life Project expand their influence to a broader audience around the globe. 

Prior to Black Yoda’s start, McCrea worked as a model campaigning for companies such as the Gap and Target. While attending a London fashion week one year, McCrea unintentionally found himself participating in some underground boxing rings – this experience taught him a lot about himself and his goals in life. “I learned that there’s nothing in life you can’t be or can’t get out of with the proper mindset and discipline.” Now, while living out the life he always envisioned for himself, he hopes that Black Yoda will help others achieve the same. 

Black Yoda hopes that their new partnership with The Good Life Project will increase outreach and influence, which will allow them to impact a larger group of goal-oriented individuals. In the months to come, McCrea and Shaan are excited to be working together with their teams to expand, bringing in more opportunities for the individuals they hope to inspire. “Build the field and the players will come together and play,” says McCrea, “I’ll be here to coach them to win.”

Black Yoda is a coaching platform that offers training regimens using principles of positive psychology. Users are provided with exercise routines and nutrition advice in order to change limiting behaviors and beliefs into a happier, healthier lifestyle. Founder Laurence McCrea is a trainer and life coach who hopes to impact others in a positive way, helping them build a life that allows them to reach their goals and adopt flourishing beliefs that stick. For more information regarding Black Yoda and their newest partnership with The Good Life Project, contact:

Black Yoda, Laurence McCrea

[email protected]