Why Did HBO Max Become Max? Behind the Streamer’s Relaunch Strategy
This week, HBO Max faded to black — and was reborn as Max. But many people are still wondering: Why did Warner Bros. Discovery decide to change the name? HBO, after all, remains a solid-gold brand representing premium-quality original TV shows, going back decades, from “The Sopranos” and “Curb Your Enthusiasm” to “Game of Thrones” […]