Lucasfilm’s immersive storytelling studio Industrial Light & Magic’s ILMxLAB is rebranding its creative studio to ILM Immersive. The move comes as ILM seeks to push state-of-the-art immersive innovations for its stories. In a statement to Variety, Vicki Dobbs Beck, VP of Immersive Content, said, “When we launched nearly eight years ago, we chose the name […]