Weak TV Upfront May Spur Media Companies to Bet Heavy on ‘Scatter’ Ads
The nation’s biggest media chiefs have for months asked investors to be patient. Wait until the back half of 2023, they’ve said, when ad money will start to flow once again. Now companies like Paramount Global, Comcast, Disney, Fox and Warner Bros. Discovery need to play a waiting game of their own. Ad budgets are […]