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8.5 Million Moviegoers Went to Theaters on National Cinema Day, Up 5% From Last Year

An estimated 8.5 million people went to the movies this Sunday on National Cinema Day, a 5% increase in attendance from last year’s inaugural event. On National Cinema Day, hosted by the Cinema Foundation, all showtimes in every format (including Imax and Dolby) were $4 at participating theaters. Even with heavily discounted tickets, the box […]