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Breaking Down Upfronts: How Networks and Streamers Used A-Listers, Athletes and ‘Texas Hold ‘Em’ to Entice Ad Buys

Network executives once came to the upfronts on a mission to get advertisers excited about a handful of new series coming in the fall. This year, TV’s big players took a T-shirt cannon approach. Every one of the major presentations during the May 13-15 sprint in midtown Manhattan — NBCUniversal, Fox, Disney, Amazon, Warner Bros. […]

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