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Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s that will try to do for potatoes in the Big Game what Budweiser has done for Clydesdale horses and Chrysler did for an American plagued […]

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