Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Like Coca-Cola once did, Rocket Cos. tried to use a commercial to teach the world to sing — in perfect harmony. The company, which offers mortgages among other financial services, orchestrated an in-stadium sing-along during Fox’s Sunday broadcast of Super Bowl LIX, cajoling a crowd at New Orleans’ Caesars’ Superdome to come together and belt […]