Trump Media and Technology Group has announced it is raising $2.5 billion to buy Bitcoin (BTC).
Bitcoin price rose slightly amid the news, reclaiming the $110k level.
Trump Media, a Donald Trump-linked company, has entered into agreements with 50 institutional investors to raise the funds.

Trump Media and Technology Group, a Donald Trump-linked company that’s publicly traded in the US, has announced it’s raising $2.5 billion to invest in Bitcoin (BTC).

Bitcoin price, which had hovered around $109k before the news, jumped to above $110,000 as bulls looked to reclaim the upper hand.

The news comes as Bitcoin 2025, a major Bitcoin conference, begins in Las Vegas, with Trump sons Eric and Trump Jr expected as speakers.

Trump Media eyes $2.5 billion Bitcoin treasury

Nasdaq and NYSE Texas-listed Trump Media, trading under the ticker DJT, is the operator of Trump’s social media app Truth Social as well as streaming platform Truth+ and financial technology firm Truth.Fi.

On Tuesday, the company revealed plans to raise $2.5 billion from 50 institutional investors, with subscription agreements targeting $1.5 billion of Trump Media common stock and $1 billion in convertible senior secured notes.

The funds raised from this private placement offering will close on May 29, 2025.

According to the announcement, the proceeds of the offering will be used to adopt a Bitcoin treasury.

“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets. Our first acquisition of a crown jewel asset, this investment will help defend our Company against harassment and discrimination by financial institutions,” said Devin Nunes, chief executive officer and chairman of Trump Media.

BTC on the balance sheet

Adding Bitcoin to the Trump family-owned company’s balance sheet will see it join other publicly-traded companies that now hodl billions of dollars worth of the digital asset.

The biggest player in this corporate frenzy for BTC is Strategy, which has amassed over $40 billion in BTC since first buying it in 2020.

The surge in spot Bitcoin exchange-traded funds (ETFs) has also seen BlackRock gobble up thousands of BTC as inflows mount.

Crypto.com and Anchorage Digital are Trump Media’s custody providers as it embarks on this BTC treasury venture.

Other companies to help TMTG are Yorkville Securities and Clear Street as co-lead placement agents, and Cantor Fitzgerald as financial advisor.

Bitcoin price changed hands around $110,065 at the time of writing, just 1.7% off its all-time high of $111,970 reached on May 22, 2025.

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