WPP Erases ‘GroupM,’ One of Madison Avenue’s Most Influential Names
TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure moment. But here’s some relief for NBCUniversal, Disney and Paramount: They won’t have to deal with GroupM anymore. GroupM, one of the biggest consortia of media-buying agencies, has long commanded great leverage on Madison Avenue, and […]