Entertainment Execs Talk Personalization and Short-Form Content in Evolving TV Landscape: ‘AI Is Another Big Wave That’s Coming’
Leaders in the entertainment marketing and advertising space gathered for the Variety Innovation in TV Brunch, presented by Google TV, at Cannes Lions to discuss how the TV landscape is changing. Shalini Govil-Pai, vice president and general manager, Google TV said the TV business is in the middle of the “connected TV decade” in which […]