Instagram verification is a status symbol that shows your followers and potential collaborators that your account is authentic and trustworthy. This coveted blue checkmark next to your handle indicates that you are a public figure, celebrity, brand, or influencer of high importance. Instagram verification also gives you access to additional features, such as the ability to use Instagram swipe-up links in your Stories and access to special insights.

However, getting verified on Instagram is not an easy task. Instagram’s verification process is selective and only grants verification to accounts that meet specific criteria. Here are the steps to follow to increase your chances of getting verified.

Meet Instagram’s Criteria

To be eligible for Instagram verification, your account must meet specific criteria. Instagram outlines these criteria on its Help Center. Here are some of the most important factors:

• Authentic: Your account must represent a real person, brand, or entity.
• Unique: Your account must be the unique presence of the person or brand it represents.
• Complete: Your account must be public, have a bio, a profile picture, and at least one post.
• Active: Your account must have a good following, regular posts, and engagement with your followers.
• Notable: Your account must be widely known and have a high level of search interest.

Optimize Your Profile

Your profile is the first thing people see when they come to your account. It is essential to optimize your profile to make it look professional and trustworthy. Make sure you have a clear profile picture that represents you or your brand. Your bio should be concise, informative, and well-written. Use keywords to describe your brand and what you do. You should also include a website link in your bio to drive traffic to your website or other social media platforms.

Build a Strong Following

Instagram verification is more likely to be granted to accounts with a large following. Building a strong following takes time, but it’s crucial to gaining social proof and showing Instagram that you are notable. The more followers you have, the more likely Instagram will see your account as legitimate and deserving of verification. Focus on creating high-quality content that resonates with your audience and encourages engagement.

Engage with Your Audience

Engagement is a crucial factor in Instagram’s verification process. Instagram wants to see that your followers are engaging with your content and that you are engaging back. Respond to comments, like and comment on other users’ posts, and use hashtags to reach a broader audience. Engaging with your followers shows Instagram that your account is active and worthy of verification.

Get Featured in the Media

Getting featured in the media is a great way to increase your chances of getting verified on Instagram. When other media outlets write about you or feature you in their content, it helps to establish you as a notable public figure or brand. Make a list of relevant media outlets and start pitching them your story. Be sure to provide them with high-quality images and any relevant information about you or your brand.

Apply for Verification

Once you have met all of Instagram’s criteria and optimized your profile, it’s time to apply for verification. To apply for verification, go to your account settings and click on “Request Verification.” Instagram will ask you to provide your full name, the name of your brand, and a government-issued ID to prove your identity. You will also need to provide relevant documentation to show your brand’s notability, such as news articles or press releases. Be sure to provide as much information as possible to support your case.

Wait for a Response

After you have submitted your application, you will need to wait for a response from Instagram. Instagram typically responds within a few days, but it can take up to a few weeks. If your application is approved, you will receive a notification from Instagram, and the blue verification checkmark will appear next to your handle. If your application is denied, you can try again in 30 days.

Getting verified on Instagram is not an easy task, but it is worth the effort. Instagram verification provides you with social proof and gives your audience confidence that your account is authentic and trustworthy. By following the steps outlined in this article, you can increase your chances of getting verified on Instagram. Remember to focus on creating high-quality content, engaging with your audience, and building a strong following. Be patient, and don’t be discouraged if your application is denied. Good luck!