In the modern era of social media, musical artists and performers no longer need to land multimillion-dollar record deals to achieve success; they just need to go viral. New stars appear almost overnight, and many seem to fade just as quickly. Jafet Lamouth, also known as 201jah, believes that with the influx of new content, the music industry is suffering from a critical lack of authenticity and originality. This is why he built the 201litnation brand to stand out and to make a lasting impact on listeners and on the industry itself.

201jah: An Artist with a Message Built to Last

201jah is a name that began with a passion for creating next-level hip-hop music that invigorates audiences and stays with them. As 201jah explains, “We want to inspire our fans to stay on the grind, no matter how hard things get or what life throws at them.” The 201litnation team produces creative music videos, single tracks, and collaborative works with other artists. The team’s enduring commitment to hard work and creativity may be the driving force behind their success.

A Strong Foundation for Success

201jah, the mastermind behind the 201litantion brand, is an up-and-coming hip-hop performer and producer. 201jah got his start in music in college, where he met other artists that inspired him and helped him to find his creative outlet. He claims that his experiences as a varsity basketball player gave him a strong work ethic and an ability to network. His background built a strong foundation for his success, and now, his hard work is beginning to pay off. He released his eponymously titled first album, Jafet, in May of 2019. His top tracks alone have now garnered over 15,000 streams on Spotify, and the 201jah Youtube channel has almost 40,000 views.

The State of the Music Industry

201jah feels a cautious sense of optimism about the future of the music industry. With so much new music on the market, there’s more content for everyone to enjoy, and the performers are much less bound by the tastes of general audiences as they can now reach a more specific target market with ease. However, with these developments, the industry grows ever-more competitive.

201jah hopes that this sense of competition will drive the quality of music up, as a whole generation of aspiring artists and performers attempt to one-up one another. Not only that, but the newfound ease of communication and connection will surely lead to more collaborations and mutual improvement than in days past.

The evolution of technology means that creators have more tools at their disposal than ever before. Now, artists can create studio-quality tracks in their bedrooms. If creators are willing to put the work in, the potential for success has never been higher.

The Future of 201jah

201jah has big goals for the future, and he’s built the right mindset to achieve them. “I see myself heading for a peak in my music career. I envision success every morning, along with other affirmations I tell myself.” He intends to produce a multitude of EPs and LPs in the near future, and he hopes that his YouTube channel will continue to gain traction and become one of the most favored in the hip-hop category, alongside the likes of 070 Shake, Action Bronson, and other performers that 201jah looks up to.

You can find 201jah on the following platforms:

Instagram: https://www.instagram.com/201jah/  

YouTube: https://www.youtube.com/channel/UCfqehotiZcT5tHlpBJnP6IQ/about 

Apple Music: https://music.apple.com/us/artist/201jah/1443933745  

Spotify: https://open.spotify.com/artist/56KWJk8VGpizGSP4zQwHNA?si=n7ixHPuhTxao4scfWPwgEg&dl_branch=1&nd=1