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AMC Networks Launches ‘AMCN Outcomes’ to Measure Actions Consumers Take in Response to Ads

AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but what people did in response to them. With the launch of “AMCN Outcomes,” the cable-networks company behind “The Walking Dead” franchise and “Interview With the Vampire” and “Mayfair Witches,” says it will allow […]

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