It’s impossible to ignore the presence of cryptocurrency in the news cycle lately. Though it’s been around since 2009, the past few years have seen a meteoric rise in popularity for cryptocurrencies like Bitcoin and Ethereum, among many others.

For younger generations, trading has often seemed like a pursuit for Gen X and Baby Boomers– outdated, confusing, and unnecessary. The introduction of cryptocurrency has changed that, however, by creating something conceptually more accessible to Gen Z and Millennials. But still, participation requires some level of financial literacy that some younger groups lack– for instance, financial literacy within Gen Z is lowest for those who have not attended college.

The opposite is true when considering cryptocurrency. The vast majority of cryptocurrency buyers are Gen Z and Millennials– reportedly up to 94%. Older generations and retirees are much more hesitant to invest in crypto because they have doubts about its stability and value.

Younger generations also consider the stock market a pursuit solely reserved for rich people– a perception not helped along by countless articles, trying to get young people to invest with perennially unhelpful advice like “just skip a latte a day so you can participate!”

However, the current unstable and unpredictable job market in the United States is leading a whole new demographic, including people of all ages, into the world of trading. DRIVEN CEO Cory Kromray states, “People are starting to realize more and more that they have all the tools they need to design their own lives, right at their fingertips. But realizing that and doing nothing about it won’t get you anywhere. Where you put in your time defines your outcome– you need to be focused and proactive and get involved with businesses that are positioned ahead, and get involved with people who will help you develop the right mindset.”

Digital education companies like DRIVEN Trading are aiming to provide education and facilitate financial success for people at every level of understanding and experience, because the tools are available to all of us. It’s just a matter of learning how to use them.

One way for people to get a foot in the door in the world of trading is by attending DRIVEN Trading’s global launch event, which is taking place on April 1st and 2nd at Bally’s Hotel and Casino in Las Vegas. It might sound like just a party, but DRIVEN’s plan for the event contains much more substance than your average Vegas party.

Event participants will get the opportunity to meet DRIVEN’s Trading and executive teams and participate in Q&A and strategy sessions, allowing them rare personal insight into the trading strategies of people at the top of the game. It’ll also grant them early access to DRIVEN’s highly-anticipated NFT drop and $1 million in perks.

DRIVEN Trading provides education about trading, which is a necessity for a number of reasons. Far from being a pursuit for people who are already wealthy, trading in the stock and cryptocurrency markets can benefit everyone, serving as a stimulus to the economy while giving everyone the ability to make money with their money– and in turn, growing their personal wealth.

Ultimately, greater financial literacy and increased access to trading can benefit everyone. With companies dedicated to spreading the word about trading– to younger and older people alike– the ability to understand and participate is more accessible than ever. 

Because the primary concern holding people back from trading is a lack of education, DRIVEN Trading has become a trailblazer in its field, and the next few years will likely see an increase in trading education efforts– across the United States and beyond.