When you look behind the scenes at successful companies, big or small, you will see some of the best talent in the workforce. Their combined efforts, of course, are what lead to the achievements of their employers. However, it is inevitable that someone will resign. “Without the ability to quickly fill that empty seat with a remarkable employee, a wrench is thrown into the business’ productivity,” says Crystal McKinsey, Founder and CEO of Creative Marketing + Recruitment Group (CMRG), an award-winning company that fills permanent roles in a variety of industries. “Projects grind to a halt. The company’s success, then, depends on how fast you can recruit new talent. The problem is compounded when you don’t have a recruiter on staff. That is why CMRG is now offering Fractional Recruiting: we are replacing the need for the company to hire a recruiter internally, and it has been very well-received.” 

Fractional Recruiting, Crystal explains, is CMRG’s new service line through which clients receive a full or part-time dedicated recruiter within 48-hours of engagement with the firm. Instead of investing the time and money into recruiting and onboarding a new team member, companies turn the responsibility over to a Fractional Recruiter and Account Executive at CMRG.  

“First and foremost, our recruiters are able to deliver talent for clients from a wide variety of industries. This is very important, as there can be subtle differences in recruitment approaches from space to space,” says Crystal. “We also provide ongoing training and resources to our recruiters that further supplement the skillsets they already bring to the table. Ultimately, this means that when our clients are paired with our recruiters, they can feel assured that the ball will get rolling, so to speak, immediately.” 

At CMRG, Fractional Recruiters also have access to the company’s full range of recruiting tools, platforms, and databases, meaning that clients are spared the expense of investing in them if they were to hire a recruiter internally. Each order is overseen by an Account Executive who provides additional support as needed and monitors the progress of recruitment efforts.  

“We are partners with our clients and are there to serve them as much as needed,” says Crystal. “They can stop and start recruiting sprints whenever they like, as the hiring of new talent can come and go over time.” 

Fractional Recruiting is the latest innovation of CMRG, which has quickly risen to the top of the recruitment industry since its establishment in 2018. CMRG’s emphasis on connecting its clients with top talent through permanent/contract recruiting, marketing/brand consulting, and digital/direct marketing resulted in over 200% growth between 2020 and 2021, and it has doubled every year since its inception.  

In June 2022, CMRG accepted two of the 20^th Annual American Business Awards’® biggest achievements: the Gold Stevie® Award for Human Resources Team of the Year and the Silver Stevie® Award for the Fastest Growing Company of the Year – 100 Employees or Less.  

“The recognition was an exciting validation of the hard work our team has put into making CMRG into the industry leader it is today,” she says. “Earning these awards reminded all of us that we are solving a real need in the business world: how to quickly find reliable, excellent talent so that a company can continue its work uninterrupted.” 

About Creative Marketing + Recruitment Group (CMRG):   

CMRG is an all-inclusive marketing and talent acquisition firm that brings C-level marketing recruitment and talent strategy consulting to businesses of all sizes. Recognized as a top employer branding and recruitment company, CMRG serves small business, mid-market, and enterprise clients in the private equity, education, senior living, finance, technology, CPG, retail, and healthcare sectors, among others. CMRG positions companies as employers of choice by sharing their brand stories and highlighting points of differentiation that matter in a competitive hiring market, ultimately leading to Remarkable Talent, Delivered.   

For more information about CMRG, please see https://gocmrg.com/ or contact: 

Creative Marketing + Recruitment Group 

EMAIL: [email protected]  

PHONE: 917-983-9444