Have you ever walked into a club, prepared to have a good time, only to know immediately that the night is going to be a dud? The music is loud, the lights are flashing, and there are people – but no one is dancing. The
We all know what it is like to be at a party or a club where the music is loud and pulsing but just not that inspiring. It signals that the night is going to be very long, doesn’t it? Maybe we try to get
If you have been following the news in the music world lately, you have likely heard of Vuzec, the music assetization platform that empowers individual artists and collectives to be their own record labels. The company is getting the attention of a lot of industry
Thousands of aspiring artists want their songs on the radio and in sold-out shows. Rising up in the music industry, however, is notoriously hard to do, and without a good A&R by their side, many talented hopefuls find their careers stalling as they struggle to
In musician Linda Ronstadt’s memoir Simple Dreams: A Musical Memoir, she says: “The marketing geniuses on the corporate side of the music labels had decided to start using focus groups to test their products before they were developed or released. An example of this would
What is it like to be an independent hip hop artist in today’s world? Streaming services like Spotify have made it possible for independent artists to make their music available to the public without major labels. However, without the help of a label, the artist
$ky always knew he wanted to be a rapper. “I also loved basketball and was good enough to play D1, so I pursued that first,” $ky explains. “After quitting college, gang activity and other street functions finally led me back to music.” That’s when his
In the modern era of social media, musical artists and performers no longer need to land multimillion-dollar record deals to achieve success; they just need to go viral. New stars appear almost overnight, and many seem to fade just as quickly. Jafet Lamouth, also known