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How Blue Collar Work Built WORKFORIT Apparel

As a blue collar worker and entrepreneur, Ryan Fusco knows the value of hard work. That’s why he founded WORKFORIT Apparel. This brand is one of the top in online sales and products. Here, he celebrates taking pride in your work and what you work for. With his YouTube Channel, he even gets to share his insights and guidance about his life and choosing a trade if you don’t think college or your current job is right for you. 

Ryan is fully involved in establishing his brand, WORKFORIT Apparel. “When I started I did everything by myself, but as my brand grew, I have had a bit of trouble letting my team handle some things. I am very much a perfectionist, and me or an employee are the only people that will touch the finishing touches during fulfillment and packaging orders,” Ryan says. “We only want to do the best for our customers.”

WORKFORIT was started with $250 and Ryan consistently reinvested profits. He focused on keeping overhead as little as possible for as long as he could so that when it was time to expand, WORKFORIT had the funds to do so. This brand has been growing from its own resources exponentially from the time that has been established until now. “We put our heart and soul into each order. Finding employees that share that passion is hard. We’ve also struggled to find manufacturers willing to make certain products that we once made in house.”

Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.

When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.

From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.

Ryan is passionate about his brand, his company, and his job. “You should be proud of what you do, no matter the job. You don’t have to be successful by going to college if it isn’t right for you, sometimes college doesn’t even guarantee a job. Blue collar work is perfectly fine to do if you like skilled labor and doing things with your hands,” Ryan says. WORKFORIT shows that your work is valuable and shows the support for skilled labor and blue collar jobs. Take pride in what you work for.