Blockchain and cryptocurrency are reshaping the global financial landscape. With the unprecedented rise of crypto lending a lot of attention to new applications for decentralized finance, the industry is due for even greater growth over the next several years. Jean-Francois Amyot, President and CEO of Fortaleza Digital Ltd., predicts that blockchain and cryptocurrency will become a $10 trillion industry in the next 3 to 5 years. “I think we entered the space at a great time,” Amyot says. “There is such a strong atmosphere of innovation and growth. Ideas are building on ideas, advancing at a rapid rate. The industry is getting better and more refined over time as we uncover the true potential of DeFi.” His company is doing its part to uncover these possibilities; Fortaleza creates innovative DeFi solutions on the cutting-edge of crypto.
Fortaleza Digital Ltd.: The New Face of DeFi
Founded in September 2021, Fortaleza Digital Ltd. is a global fintech company that aims to advance the cryptocurrency and Web3 space. It provides a comprehensive Web3 infrastructure that includes decentralized exchanges for coins and NFTs, the Metaverse, and Fortaleza’s very own DeFi coin, FORTE. Fortaleza specializes in cryptocurrency (including Bitcoin, Ethereum, Litecoin, Doge, and more), trading, digital assets, and digital securities. Though the company primarily works in emerging Latin American and Caribbean markets (especially Panama and Mexico), the impact of its work is global in scope.
Growth on the Road to Success
Amyot’s vision of success, which he works towards every day in his role as CEO of Fortaleza, is “operationalizing an idea into a profitable and scalable business that adds value to all stakeholders from shareholders, including employees, and the global community.” With that measure of success, Amyot is already well on his way to achieving his goal with Fortaleza Digital Ltd.
Amyot has faced his fair share of challenges on the road to success. Regulatory issues and run-ins with the SEC became major roadblocks in his career, but Amyot is glad to have learned from even the most difficult of his experiences. “I would say that bad judgment leads to experience, and experience leads to good judgment,” he says. “Everyone makes mistakes, but the important thing is that we learn from them.”
He believes that the struggles he’s faced have shaped his values and goals for the better. “Today, I am committed to being a positive and empowering leader for all stakeholders, including the global community,” he explains.
The Future of Fortaleza Digital Ltd.
Amyot hopes to grow Fortaleza into a billion-dollar brand (and join the “Ten Digit Club” himself) within the next few years. With the recent launch of the company’s mobile app, Fortaleza is bringing the benefits of DeFi, crypto, and Web3 to a whole new audience. It is designed for users to buy, sell, trade, earn, spend, lend, and hold their cryptocurrencies on a convenient, reliable platform. “Fortaleza has the potential to increase access to banking services across the notoriously underserved Latin American and Caribbean region,” Amyot says. The app, which launched late last year, is not yet available to residents of the US, UK, or Canada.
Meet J.F. Amyot
Jean-Francois Amyot is a Canadian financier and entrepreneur. He has been married for 24 years and is a proud father of 3 girls. He is also an active member of his community, volunteering as a hockey coach and a board member of Hockey Advisory Canada, a non-profit organization helping kids across Canada play the sport they love. He hopes to share his love of the sport by supporting the next generation of hockey players.