WEST HOLLYWOOD, California – Most people fall into two distinct categories when they hear a person mention ‘the one’ in reference to just about anything in life: believer or skeptic. Top real estate agent and luxury real estate brokerage owner Alina Muradyan is a believer and it’s with this character trait that she inspires her clients to see the bigger picture. 

“When we find something that we like, for example… our destination, or when you show a home and they love it, they say, ‘that’s the one’,” explains Muradyan. “You marry the person who is ‘The One’.”

Although ‘The One’ seems to define Muradyan and her business in the simplest of ways; on the contrary and through a much broader scope, the colloquial term creates a space for limitless possibilities. Building on this mentality is how Muradyan approaches her connections and relationships with her clients and peers, and how the name of her brokerage, The One: Powered by the Muradyan Group, came to be. 

Just like her continually evolving personal and professional brands, her rise to the top has been anything but mundane. After several years working in banking and real estate finance, Muradyan did real estate sales until 2020 before going on to open her own boutique real estate company that same year, just days before the Covid-19 pandemic shut down the world as we know it. Currently, the brokerage focuses on the development of income-producing luxury properties and works to help its clients grow generational wealth through various real estate investment opportunities. 

“There is no separation of personal brand and business brand,” said Muradyan. “Your personal brand fuels the business brand, but eventually when you’re actually building the business you have to take your personal brand and make it in a way that when you’re out of it your business is still successful. You have to be the model.”

Podcast: How to Recession-Proof Your Real Estate Business 

With the recession looming over our heads these days, it’s easy to get stuck in a fixed state of mind. While some real estate investors, home buyers, and other industry players have pulled back and remain in a holding position, many others are pivoting and reaping the benefits of logical risk-taking. For those seeking answers about whether to save, invest, buy or sell, the advice seems to differ depending on who they ask. With all the confusion and uncertainty facing the real estate market today, it can be challenging to find trustworthy and knowledgeable advice. 

Recognizing a void for refreshing and objective guidance on how to recession-proof a real estate business and fearlessly grow wealth through investment properties, Muradyan recently joined The Pocket Network Podcast, a forum for real estate professionals to discuss hot topics and common challenges, as a guest to share valuable insight and ways to confront recession. 

During the in-depth podcast, Muradyan uses an earthquake analogy to describe recession and credits her success to nourishing her own foundation, recalibrating and shifting her business model. Muradyan encourages real estate professionals to focus on building their businesses behind the scenes. 

“Build it so people don’t see it,” advises Muradyan. “Build so that you’re so strong that when an earthquake happens you can withhold on your feet. You have to create a life where even if a recession hits, you can still withstand it,” said Muradyan. You have to figure out what works for you and I educate my clients and use the same system and approach towards their investment properties as well.”

To learn more about The One: Powered by the Muradyan Group, please visit https://www.themuradyangroup.com or contact Alina Muradyan at [email protected]. 

Website: https://www.themuradyangroup.com

Facebook: https://www.facebook.com/themuradyangroup

Instagram: https://www.instagram.com/themuradyangroup/

Email: [email protected]