Presenters and winners of the 2022 Emmy Awards are bringing home Huriia wearable umbrella holders in their coveted gift bags, and this includes some of Hollywood’s biggest names. Tuesday, September 13, marked the 74^th annual Emmy Award ceremony, held in glamorous Los Angeles, and the presenters and winners took home luxurious goodies like high-end skincare products by 5 Circle Skin Care, bath salts by Crystal Hills Organics, and deluxe vacations to a resort in the Caribbean, a ranch in Montana, and the Museum Hotel in Turkey.

Along with these costly trips and high-end products was another luxury item available for the discerning traveler: Huriia’s wearable umbrella holder, the perfect accessory that allows travelers to enjoy the world hands-free. Whether it’s basking in the gloomy grandeur of Cologne, Germany, or hiking to the stunning waterfalls near Hilo, Hawaii, a hands-free umbrella is of the utmost importance.

Some of the most beautiful places in the world are also some of the wettest, but the allure of ancient cities in Europe and tropical climes still attract millions of travelers every year. Not all of them have a travel umbrella at the top of their list, so they often end up purchasing low quality traditional umbrellas upon reaching their destinations – cheap products that break, leak, and are often sold for astronomical costs at airports and tourist destinations.

Now there is an answer: Huriia. This premium product is the first wearable umbrella holder, designed to set the traveler free and allow them to experience the wet and wonderful world. 

Huriia was created by Dr. Humeira S. Ahmed, the visionary founder and creative mastermind behind the brand. During her time spent traveling the world, seeking the most uplifting and transformative experiences, Dr. Ahmed noticed that in the rain, she continually ran into the frustrations of trying to live one-handed. Juggling an umbrella along with luggage, food or drink, phones and cameras – it was uncomfortable and it seemed an unnecessary part of life on the go.

Having earned her doctorate of pharmacy degree at Creighton University, and working as a pharmacy manager in northern California, Dr. Ahmed has an educated and creative mind. She saw the problem and came up with a solution: a novel invention that would forever change the way the world carried umbrellas. Her unconventional way of thinking led her to a unique viewpoint when she encountered her frustrations and she decided to make everyone’s lives easier.

Dr. Ahmed first envisioned Huriia one rainy day while visiting the Japanese gardens in Portland. The rainy weather put a soft yet vibrant spin on the entire area, and she was entranced, taking photographs at every turn. However, she became frustrated at having to attempt to hold her umbrella and take pictures at the same time. “And just like that,” she recalls, “the idea for an elegant wearable umbrella holder sparked up like a light-bulb in my head.That’s when I decided to change the umbrella industry forever.”

That misty day in the gardens culminated in the launch of her company Huriia. Products include the unique umbrella holder, UV umbrellas, and extra straps to allow a customized fit. The holders can accommodate any umbrella with a standard (10 mm) pole, but Huriia’s own premium lightweight umbrellas feature UV protection and are designed to work seamlessly with the Huriia holder. The hands-free holder is portable and lightweight, flexes and contracts to fit securely over the wearer’s body, and adjusts to the individual’s body with use. It has a non-slip rubber lining to keep it in place and comes with two lengths of optional straps for added security in the fit.

There is a huge market for new, improved, and ever more efficient umbrellas. The global umbrella market is forecast to reach a value of over $7 billion USD by 2025. Yet, umbrella design has not seen much innovation. The biggest factors driving new umbrella designs has been colors and patterns, which puts fun over function. The most attractive umbrella on the market is still no more efficient than old-fashioned dark colored umbrellas of days past.

Huriia is the innovation that the industry has been looking for, which is why the device made its way into the exclusive Emmy Awards gift bags. With celebrities enjoying the product, it’s sure to continue making headlines.
Website: https://huriia.com/
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