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Why the ‘Imaginary’ Team Crafted the First Movie Trailer Best Watched With Your Eyes Closed

Cinemagoers seated early for “Five Nights at Freddy’s” are treated to a new kind of movie advertisement: one that tells viewers not to look at the screen. The trailer, a theaters-only promo for Lionsgate and Blumhouse’s upcoming horror film “Imaginary,” begins with a child’s voice asking, “Hi, wanna play a game with me? Close your […]

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