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Why the Weeknd’s ‘Die for You’ Took Six Years to Hit No. 1

How does a six-year-old song become a hit? In 2023, of course the short answer is TikTok, but it takes a lot more than that to make a song into a genuine hit single — let alone take the longest climb to No. 1 for a non-holiday song in the history of the Billboard Hot […]

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