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Music Industry Moves: Puma Taps A$AP Rocky as Creative Director for Formula 1 Partnership

Sports company Puma has tapped A$AP Rocky as its new creative director “for the category with a focus on the intersection of the sport and streetwear,” according to a press release announcing the long-term partnership between the fashion brand and rapper. Rocky will work on Puma’s new collaboration with Formula 1, developing capsules designed by […]

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