Ryan Fusco knew exactly what he wanted and went for it. As an entrepreneur and skilled construction worker, he knows the value of work. Through his company WORKFORIT Apparel, he is able to promote and show appreciation for other manual trades that take pride in what they do. Through his YouTube Channel, DMAXRYNO, he shares videos about his life, work, brand, and lets people know that blue collar work is a real and welcome career option despite what people have said. 

WORKFORIT Apparel was started with $250 and consistent reinvestment of profits. Growing without any loans or having to take from other income, this brand supports itself. “You don’t have to be a millionaire to get an idea out there and off the ground,” Ryan assures. “We started out with very little, kept things as small as possible with as little overhead as we could for a long time so that when it was time to grow, we had the finances to do so.”

The biggest issue Ryan has faced is handing over control to his employees. “I’m a perfectionist, whether it’s how the hat sits in a box, how straight the tape or label is, or whatever.” The WORKFORIT team is incredibly involved because they want their customers to have the very best in terms of quality and service. “We even do all of our fulfillment because of this notion, and we all stand by it. We put our heart and soul into each order. Finding employees that share that passion is hard. We’ve also struggled to find manufactures willing to make certain products that we once made in house,” Ryan explains.

Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.

When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.

From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.

Between Ryan’s YouTube channel and his WORKFORIT brand, he puts the pride back into blue collar labor and jobs. He has had the opportunity to share his wisdom with others about his job and the many skilled labor jobs that are out there if college isn’t an option or unwanted. Here, you get to feel proud of what you work for.