Austin, TX – The Texas-based, minority owned retail sneaker company Kicking It ATX is pleased to announce the pending opening of its second location in Texas, scheduled for Q4 2023. This expansion marks a significant milestone for the sneaker retailer, as it continues to establish itself as a leader in the industry and cater to the growing demand of sneaker enthusiasts.

Since its inception, Kicking It ATX has been committed to providing not just a wide variety of popular shoe and apparel brands but also a social experience that celebrates sneaker culture. The flagship store in Austin offers customers a lounge and bar where they can congregate and socialize, and this unique feature will be present at the new location as well. The company calls this concept the “Sneaker Social” and it is unique to Kicking It ATX.

Opening a new store is integral to the growth of the company as it seeks to expand its community of both customers and sneaker fans. This move represents a desire to meet the growing demand of its customer base and connect with a wider audience. Through the expansion, Kicking It ATX aims to create more opportunities for individuals to experience its dedication to customer service, foster a sense of community, and further establish itself as a leader in the sneaker retail industry.

The decision to open a second location stems from the support and positive reception the Austin store has received from customers. By expanding to a new region in Texas, Kicking It ATX plans to reach a broader audience and connect with sneaker enthusiasts in a new region. The second location will embody the same core values and commitment to excellence that have made the original store a success.

“We are thrilled to announce the opening of our second location,” says Dr. Greg Grovey, Founder and CEO of Kicking It ATX. “This expansion allows us to further our mission of celebrating sneaker culture. We have been overwhelmed by the support we have received thus far, and we are excited to bring our unique ‘Sneaker Social’ concept to a new area.”

The new location will feature an extensive collection of sneakers and streetwear, carefully curated to meet the diverse tastes and preferences of sneaker enthusiasts. In addition to this new location, Kicking It ATX is gearing up to unveil its revamped website, which will provide an enhanced user experience, offering customers a seamless and engaging online platform. The new website is designed by P. Sheff of Studio Well Made.

The company also has plans to launch a new podcast and release weekly YouTube content designed to cater to the interests of sneaker enthusiasts and fashion-forward individuals. These digital initiatives aim to create a dynamic and interactive space for the community to connect, share insights, and stay up-to-date with the latest trends and happenings in the sneaker world.

Kicking It ATX has also made significant strides in supporting athletes by signing eight HBCU athletes and nine other athletes to NIL (Name, Image, Likeness) deals. This commitment to empowering athletes reflects the company’s dedication to inclusivity and diversity in the sports industry. As Kicking It ATX continues to innovate and expand its reach, it remains steadfast in its mission to provide an exceptional shopping experience, foster community engagement, and support talented athletes on their journey to success.

As Kicking It ATX expands its footprint, the company remains committed to its core values of community, inclusivity, and empowerment. The Sneaker Social concept goes beyond traditional retail, fostering an environment where individuals can come together and share their love for sneakers, sports, and fashion.

Founder and CEO Dr. Greg Grovey spent years in marketing prior to opening Kicking It ATX with the goal of providing a unique and social shopping experience that celebrates sneaker culture.

“We believe that sneakers are more than just footwear. They are a form of self-expression and a symbol of individuality,” adds Dr. Grovey. “Our goal is to empower our customers to find their own style and make their mark in the world. With the opening of our second location, and the premier of our social media content, we are excited to reach even more sneaker enthusiasts and provide them with an immersive experience.”

Grand opening details of the new Kicking It ATX store will be announced in the coming months.

About Kicking It ATX

Kicking It ATX is a minority-owned retail sneaker store based in Austin, Texas. The company’s brick and mortar location offers customers and sneaker lovers a bar and lounge where they can socialize. The brand’s website offers a variety of sneakers and apparel.

Website: https://kickingit.com/ Contact Dr. Greg Grovey at [email protected]